Behind the Design: Our New Homescent Packaging

Behind the Design, Behind the Scenes | | | 2 Replies

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When presented with the challenge of redesigning our homescent packaging, our in-house design team decided to take a different route. Instead of replicating traditional home fragrance packaging — like the big plastic trays and boxes that we’re used to seeing in stores — they wanted to design something that felt much more special — and much more like Pottery Barn.

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Drawing inspiration from more elegant and streamlined perfume packaging, the team developed what you’ll now see in Pottery Barn stores: a clean, colorful package that immediately catches your eye. What’s different? First off, these new designs use less materials and space. The reduced package size fits each product perfectly and cuts down on production and material costs.

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Next, each new fragrance has its own specific color palette, chosen to associate with each scent’s distinctive feel. Pantone color swatches helped to define each scent’s visual identifier when the team was creating this new color palette.

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The boxes got a blast of style with new patterns, too. With the help of our in-house textile team, our packaging designers chose bold, graphic motifs that are iconic to the Pottery Barn brand.

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Kraft and gold foil labels fall in line with the rest of our rustic luxe style packaging.

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Lastly, these new boxes are made for easy gifting. The different patterns inside and outside of the box add contrast and color, and allow for a completely reversible box design. Since the boxes are made with friction locks instead of glue, they can be folded inside out. If you’re in need of a last minute hostess gift, simply purchase one of our homescents at a store, turn the box inside out to eliminate any branding, and you have instant, beautiful wrapping ready to go.

See our full homescent collection here. 

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