Welcome to your one-stop shop for Instagram inspiration!
The galleries below are fully stocked with approved images to be used on your store’s Instagram account. Feel free to save any of the following photos or videos to your device and post as you please!
To download an image, simply tap and hold the image, then choose Save Image. The file will then be downloaded to your device’s Camera Roll and made available to upload to Instagram. Happy posting!
Fall 2020
Seasonal Themes
- Rustic Modern – Nods to nature, from reclaimed materials to a mineral palette, make this iconic look feel fresh. Clean lines, rustic finishes and earthy textures give it timeless appeal.
- Pacific Woods – Inspired by the California redwoods, this look celebrates the beauty of the forest with mossy greens and touches of autumn. Rich wood tones and tumbled brass make it warm and inviting.
- Chateau – This European-inspired look elevates any room with a mix of traditional silhouettes and modern touches. Luxe velvet and shades of fig and gold make it feel refined yet relaxed.
Spring 2020
Seasonal Themes
- Bedding, Bath, & Organization
- Cozy Home
- Decorating & Entertaining
Holiday 2019
Seasonal Themes
- Get Guest Ready
- Gather Together
- The Cozy Home
- Holiday Decorating
Fall 2019
Seasonal Themes
- The Cozy Home
- Gather Together
- Autumnal Decorating
- Fall Dining
- Mindfully Made
Summer 2019
Seasonal Themes
- Outdoor Living
- Outdoor Dining
- Outdoor Decorating
- The Summer Bed
- Gifting
Lilly Pulitzer
When posting these images to your account, please be sure to use the official hashtag: #LillyxPB
Below are the approved copy and images all stores should use to promote our Lilly Pulitzer collection. These are approved assets from Lilly and PB – please do not deviate.
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- Back and brighter than ever! This year marks 60 years of @LillyPulitzer’s iconic style, and we’re celebrating with a new collaboration that’s brimming with sunshine ☀ 🌴 LillyxPB
- It’s always summer somewhere ☀ Our @lillypulitzer collection is finally here! Tropical patterns and an incredibly vibrant palette come together to bring blissful Palm Beach style to every room 🌴 #LillyxPB
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International Women’s Day March 8, 2019
When posting these images to your account, please be sure to use the official hashtag: #BalanceforBetter
Below is the approved copy all stores should use to promote our partnership with Women Who Draw for International Women’s Day. This is approved copy from PB – please do not deviate.
Happy International Women’s Day! Pottery Barn is proud to partner with @thewomenwhodraw to release this limited-edition illustration by @[insert artist handle]. Who inspires you the most? Tag her in the comments! #balanceforbetter #mypotterybarn
Spring 2019 Assets
Training Video: How to Take Great Store Generated Content
We love seeing our customers share their unique style through their user-generated content (UGC) posts! However, what really excites us is seeing the fantastic creativity and dedication our stores have in creating “SGC” or store generated content to share on their Instagram channels. The SGC that you create not only entices customers to come into your stores, but also helps fuel the product information pages (PIP) with additional and valuable content that the customer often references when making a final decision on whether to purchase.
One of the most asked questions the Social Team receives from stores is actually one of the most complicated – what makes a good photo? While there are a myriad of things to consider, the video below is a step-by-step tutorial on fundamental of taking a great photo in-store with your iPhone.
So fire up those cameras and starting taking some amazing SGC! Stay tuned for examples of great photos your fellow associates have taken in the field!
Holiday 2018 Assets
Below are assets for Holiday 2018 including assets for Hanukah and Christmas as well as our holiday collaborations with Emily & Meritt and Monique Lhuillier. Please feel free to use them on your Instagram channels through the end of the holiday season depending on your assortment.
Hiring Day Assets
To support Pottery Barn’s National Hiring Day, we are requesting all stores to post the below photo and caption to their store Instagram account on Thursday, September 13. Please note this is a mandatory posting and needs to take precedent.
Instagram Caption Copy: Come into your local Pottery Barn store on Friday, Sept. 14th and let’s meet! We’re hiring kind, style-savvy people of all backgrounds who feel a connection to our brand and all things home. National Hiring Day Open House from 2-7pm, stop by and tag a friend! #PBHiringDay #mypotterybarn
Leesa & Sapira Sale Assets
To support the Leesa and Sapira sale, we are asking all stores to post photos and unboxing videos of the products to your Instagram accounts on 8/22 or 8/23. When crafting your post, be inventive! We want to see your creativity shine in showcasing the Leesa and Sapira mattresses. Below are examples of best-in-class posts to use as inspiration.
Examples of Leesa Posts:
https://www.instagram.com/p/Bd0HtY9Fpyq/
https://www.instagram.com/p/BdvK0a4nMfQ/?taken-by=potterybarn_chicago
Examples Sapira Posts:
https://www.instagram.com/p/BhfAL8rhg96/
https://www.instagram.com/p/Bft6YxiHwDB/
Here’s a zip folder with examples of unboxing videos.
Below are example captions you can use as guidelines when writing your posts:
Leesa
- Unboxing our new @leesasleep mattress for the floor! So excited to have this mattress in the Pottery Barn family. #mypotterybarn #leesasleep
- Setting up our new @leesasleep mattress, so excited for everyone to try this comfy mattress. #leesasleep #mypotterybarn
- Come try the new @leesasleep mattress at Pottery Barn ______ & get $150 off. #leesasleep #mypotterybarn
Sapira
- Unboxing our new Sapira by @leesasleep mattress for the floor! Come by and try this amazing mattress. #mypotterybarn #sapirabyleesa
- Setting up our new Sapira by @leesasleep mattress, a hybrid mattress that features both foam and individually-wrapped pocket springs. #sapirabyleesa #mypotterybarn
- Come try the new Sapira by @leesasleep mattress at Pottery Barn ______ & get $225 off. #sapirabyleesa #mypotterybarn
Note: Be sure to use the following at mentions and hashtags: @leesasleep #leesasleep and #mypotterybarn
Key points to remember:
o Copy points / additional info:
- $150 off in-store at Pottery Barn
- 100-night risk-free trial + free shipping
- Donate one mattress for every ten they sell
- Three premium foam layers for cooling, contouring & core support
- Universal Adaptive Feel adapts to all sleep styles (back, stomach, side)
- Made in America
Fall 2018 Drop 1 Assets
Evergreen Summer 2018 Assets
Fourth of July ’18
Monique Lhuillier Assets
When posting these images to your account, please be sure to use the official hashtag: #MLxPB
PB Apartment Assets
When posting these images to your account, please be sure to mention/tag @pbapartment on Instagram.
Faux Botanicals Assets
Valentine’s Day Assets
Designed and available exclusively through Pottery Barn, our Love Is Love Collection features an allover pattern of multicolored and gleaming gold hearts topped by a gold rim. For every Love Is Love item sold, we’ll donate 50% of the purchase price to The Human Rights Campaign, America’s largest civil rights organization working to end discrimination against LGBTQ people.
Easter Assets
Evergreen Assets
If you have any questions at all, please contact Courtney Lake or Stephanie Asper from Pottery Barn’s Social Media Team for assistance.
Thanks so much for all of your help!
