Hello, Spring!


Today is the first day of spring – and it’s also the 45th anniversary of The Very Hungry Caterpillar! To celebrate this special day, we’re hosting a special Instagram giveaway, and you could win a $100 PBK gift card. Here’s how!


To enter the contest, simply:

1. Visit a local store to snap a picture of your child next to our butterfly backdrop, or take a photo of them at home dressed as a butterfly.

2. Follow @potterybarnkids on Instagram, and post your photo with #pbkbutterfly.

Read the official rules here, and learn more at

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