Category Archives: Behind the Scenes

Makeover Takeover! Pottery Barn Brings New Life to Larkin Street Youth Center’s Residences

Behind the Design, Behind the Scenes | | | 7 Replies

“Everyone deserves the dignity of home.” This poignant quote perfectly encompasses why we’re so passionate about working with the Larkin Street Youth Center in San Francisco.

For the past 30 years, this program has served the homeless youth of San Francisco with emergency shelters, education programs and transitional living facilities.

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This year, we were thrilled and honored to make over one of Larkin Street’s youth residences in San Francisco.

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Located in the Outer Richmond neighborhood, the building has 4 floors (and a roofdeck!) devoted to the 18-24 year olds who live here. Set against the stunning backdrop of the Golden Gate Bridge, this space (including 2 living rooms, 2 study rooms, 2 kitchens, a laundry room, a gym and a roof deck) got a complete makeover over the course of two days thanks to 2 teams of over 40 Pottery Barn associates.

Take a look at the total transformation, below!

BEFORE: The building had a stunning roofdeck (That view!) that was in good shape, but just needed a little love.

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AFTER: A new dining set, some succulents and other warm weather plants did just the trick.

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AFTER: This team also painted lattices bright white to add a little privacy to the sides of the roofdeck, while still preserving the view.

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BEFORE: The third floor living space had one random pink wall and poor lighting.

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AFTER: A coat of fresh paint, a new chandelier, our cozy and comfy Turner Sectional and other personal Pottery Barn touches turned this room into a chic, Southwest-inspired living space.

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BEFORE: The kitchen needed some help, too. Blue paint and a lack of communal space made the room feel disorganized and dingy, despite all the natural light.

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AFTER: A navy blue chalkboard wall contrasts beautifully with a coat of crisp white paint, while our expandable Banks Dining Table provides plenty of seating.

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BEFORE: We wanted to turn this third floor homework room into a space with sleek, adult style that would encourage good study habits and create a warm, quiet space to work.

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AFTER: This Pottery Barn Kids Teepee makes for the perfect reading nook, too!

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BEFORE: Downstairs, this living space needed some help, too.

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AFTER: It’s amazing what color can do! This accent wall of Sherwin-Williams Naval brought the room to life.

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BEFORE: Like the study room upstairs, this room had plenty of natural light.

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AFTER: White curtains filter the light just a little bit, and make this corner a cozy spot to read or catch up on homework.

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We all had an amazing couple of days volunteering for these inspiring members of our community. We couldn’t be more proud to support such a wonderful organization and group of people.

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Behind the Design: Our New Art Collection

Behind the Design, Behind the Scenes | | | 1 Reply

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We’ve taken an entirely new approach to Pottery Barn’s art collection this year. Our collection has expanded, and we’re working hard to make sure everyone has a chance to buy beautiful, one-of-a-kind art for their homes.

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What’s new? Take a peek at our Art Shop — you might be surprised! We’ve separated pieces by style to make it easy, and each section is full of takes on text and type, elegant mirrors, inspiring abstract prints and stunning vintage reproductions, all made to order.

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 Like this print — originally a collagraph by Seattle artist Eunice Kim, Porous #24 is a giclée reproduction, made just for you, with the same detail and craftsmanship as the original.

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Or this playful gicleé print by artist Stephanie Sterjovski.

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 As you can tell by this post, we love Alicia Bock’s ethereal and modern photography style. “Paris is always a good idea” — we couldn’t agree more.

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Check out our new Art Shop to see more of our new, expanded collection — made just for you. 

Print & Pattern: Inspiration for our Fall Pillow Collection

Behind the Design, Behind the Scenes | | | 3 Replies

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This season, our pillow collection is all about color, texture and pattern. We spoke to one of our lead in-house textile designers, Sandra, to learn more about the inspiration behind this bold new look.

Most of the patterns in our new pillows have a distinctly global feel, and were inspired in-part by trips our design team took to Barcelona and Morocco. Two patterns in particular — Ikats and Suzanis — are traditional prints commonly found in these two regions.

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Our design team took those traditional patterns and updated them with unusual colorways for a Pottery Barn twist. Using current color trends with classic global patterns transformed their look and feel.

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One of our favorite pillows for the season, the Mercer Ikat, is based on a traditional Uzbekistani pattern, but the combination of navy, sunflower yellow and berry make it stand out. The pattern itself is made with a rustic linen tissue, appliqued and embroidered to the pillow for a casual look that doesn’t feel too precious.

To see the rest of our new pillow collection, click here.

Behind the Design: Interview with Photographer Alicia Bock

Behind the Design, Behind the Scenes | | | 3 Replies

Having grown up in the water-bound states of Michigan and Florida, photographer Alicia Bock‘s work is often influenced by large bodies of water. Even when water isn’t directly in her work, it’s easy to see its impact in Bock’s soothing photos with blue hues, cool undertones and soft, filtered light. Bock’s work instantly catches the eye — and we’re proud to host some of her newest pieces on potterybarn.com! We spoke to Alicia to get the scoop on her inspiration, favorite spots to snap photos and more.

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Above: Lost

Q: It’s great that you’re self-taught. Can you tell us how you started getting interested in photography?

A: I think this life is in my blood. My grandparents, my dad, my cousins; we are a sentimental group. I can’t remember not having a camera, or not being in front of my dad’s. My Grandma always had a Polaroid full of film, and she is the reason for my Polaroid obsession today.

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Above: January’s Day Dream

 Q: When did you decide to pursue photography professionally?

A: When my daughter was born (11 years ago) I quit my non-profit job to stay home with her and found myself not only taking a lot of pictures of her, but the rest of my world too. Along the way someone suggested I should apply for a local art show, which I did. Thankfully, those first few customers were receptive to my style, and I never looked back.

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Above: It Was Always You

Q: What’s one of your favorite places to photograph? Why?

A: Any beach, but I am very partial to the beautiful Great Lakes that surround my home state of Michigan. They are the places of my favorite memories, and most relaxed moments, which I think comes across in my work.

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Above: 2900 Miles #6

Q: What kind of advice would you give a beginning photographer who wants to become a professional?

A: My best and really all encompassing advice is work hard. I work harder at this than I have ever worked on any job where I worked for someone else, and I think most people who are self-employed will tell you the same. Make a business plan, and read books/websites/articles about running a business just as much as you read about photography.

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See more of Alicia’s work at potterybarn.com. 

 

Behind the Design: Our New Homescent Packaging

Behind the Design, Behind the Scenes | | | 2 Replies

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When presented with the challenge of redesigning our homescent packaging, our in-house design team decided to take a different route. Instead of replicating traditional home fragrance packaging — like the big plastic trays and boxes that we’re used to seeing in stores — they wanted to design something that felt much more special — and much more like Pottery Barn.

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Drawing inspiration from more elegant and streamlined perfume packaging, the team developed what you’ll now see in Pottery Barn stores: a clean, colorful package that immediately catches your eye. What’s different? First off, these new designs use less materials and space. The reduced package size fits each product perfectly and cuts down on production and material costs.

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Next, each new fragrance has its own specific color palette, chosen to associate with each scent’s distinctive feel. Pantone color swatches helped to define each scent’s visual identifier when the team was creating this new color palette.

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The boxes got a blast of style with new patterns, too. With the help of our in-house textile team, our packaging designers chose bold, graphic motifs that are iconic to the Pottery Barn brand.

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Kraft and gold foil labels fall in line with the rest of our rustic luxe style packaging.

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Lastly, these new boxes are made for easy gifting. The different patterns inside and outside of the box add contrast and color, and allow for a completely reversible box design. Since the boxes are made with friction locks instead of glue, they can be folded inside out. If you’re in need of a last minute hostess gift, simply purchase one of our homescents at a store, turn the box inside out to eliminate any branding, and you have instant, beautiful wrapping ready to go.

See our full homescent collection here. 

We Love SF: Newly Remodeled Outerlands Offers a Cozy Refuge for SF Surfers

Behind the Scenes, We Love SF | | | 1 Reply

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Known for its foggy days and proximity to the Pacific Ocean, San Francisco’s Sunset neighborhood is a bonafide surfer’s paradise set on the outskirts of the city. Outerlands, one of the neighborhood’s best known restaurants, was initially established as a refuge for surfers from the cold.

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Over time, an innovative but comforting menu established Outerlands as a go-to restaurant throughout the entire city, and the tiny restaurant soon outgrew its limited square footage.

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After a 5-month remodel, the restaurant has finally reopened. The larger space offers more seating and plenty of extra perks, but still maintains the same warm, rustic feel with reclaimed wood walls, rustic wood seating and bold wood and ceramic light fixtures.

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An expanded bar provides 10 extra bar stools for customers and a new and improved cocktail menu.

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Both small and large tables line the walls of the new space, offering 20 additional seats.

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A larger kitchen now allows the staff to bake more of the restaurant’s infamous bread for the breakfast, brunch and lunch menu.

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Owners David Muller and Lana Porcello designed the space themselves, combining their favorite parts of their beloved restaurant with extra square footage and selectively modern elements.

The next time you’re in San Francisco, visit the new Outerlands Restaurant at 4001 Judah Street.

Let’s Go Local: Pottery Barn Hosts Our First Ever Makers Market

Behind the Scenes, We Love SF | | | 5 Replies

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Let’s face it — you can find all sorts of beautiful things in a Pottery Barn store, but jewelry usually isn’t one of them. But on the night of May 29th, things were looking a little different in our Chestnut Street store in San Francisco.

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For our first ever Makers Market, we worked with Square Market to host local, independent artisans to sell their handmade goods in our store and connect with the local community.

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Handmade jewelry, iPad cases, leather totes and graphic prints were artfully placed on Pottery Barn furniture throughout the store.

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The five local artisans — Honey & Bloom, Zelma Rose, Hellbent, DODOcase and Joshu+Vela — mixed and mingled with about 100 customers who couldn’t wait to learn more about their local artisan community.

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It was so inspiring to see such talented work from our San Francisco community — stay tuned for more!

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